Specializing in
Building tradeshow traffic
Increasing direct mail response rates
Generating good will
Recognizing and Thanking your employees
Promoting special events
Capturing market share
Reducing marketing expenses
Sourcing Christmas and holiday gifts


We've Moved to 142 Sagamore Pkwy W 


Excel Group was founded in 1991. Originally located on the east side of Lafayette, Excel Group moved downtown in the late '90s. In 2003 Excel Group built an office in West Lafayette, then in 2010 Excel Group moved its offices downstairs allowing for a larger conference room and doubling the amount of display space.  In September of 2020 Excel Group once again moved... just a few doors down to a ground floor office.


More than 1,000,000 different promotional items exist in our industry. Excel Group's combined 50+ years of experience gives us the industry knowledge to focus the search for the right product for your promotion. In addition to finding the right product, our in-house graphic artist insures that your imprint looks like more than just a slapped on piece of clip art. From designing new logos, cleaning up existing files, to creating unique layouts, we make sure your promotions look elegant and professional.

Excel Group was recognized with a Silver Pyramid at the PPAI (Promotional Products Association International) awards banquet. This award was in recognition for a Greater Lafayette Chamber of Commerce trade show promotion. Using the theme "Race for Success," Excel Group partnered with 4 other local businesses to create an award winning campaign.

Lafayette and her sister city, West Lafayette, are located just 50 miles north of Indianapolis in Tippecanoe County. Lafayette and West Lafayette are home to such renown organizations as Purdue University, Subaru, Caterpillar and of course Excel Group. This riverfront community is home to approximately 130,000, with the surrounding counties nearly doubling that number.

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